Executive ghostwriting that doesn't sound like it.
Executive ghostwriting that doesn't sound like it.
A LinkedIn ghostwriter and thought leadership team for companies whose executives are either silent on the platform or posting things that read like a press release. We write the way they talk, run it through their assistant so they barely have to lift a finger, and build a presence people follow on purpose.
A LinkedIn ghostwriter and thought leadership team for companies whose executives are either silent on the platform or posting things that read like a press release. We write the way they talk, run it through their assistant so they barely have to lift a finger, and build a presence people follow on purpose.
001
Our take
001
Our take
Most executive ghostwriting dies quietly. The agency writes posts the executive doesn't recognize as their own, the executive stops approving them, and a few months later the profile goes dark again. The writing was fine. It just didn't sound like the person whose name was on it.
HOW WE BUILD THE VOICE
HOW WE BUILD THE VOICE
Executive ghostwriting
We learn how your leader talks, then write posts that sound like them instead of like a brand account.
Voice and tone capture
Original post writing
Comment and reply drafting
Their voice, not ours
Executive ghostwriting
We learn how your leader talks, then write posts that sound like them instead of like a brand account.
Voice and tone capture
Original post writing
Comment and reply drafting
Their voice, not ours
Thought leadership strategy
We pick the few things your leader should be known for and build every post toward them, so the feed adds up to a reputation instead of scattered opinions.
Positioning and themes
Content pillars
Editorial calendar
Point-of-view development
Thought leadership strategy
We pick the few things your leader should be known for and build every post toward them, so the feed adds up to a reputation instead of scattered opinions.
Positioning and themes
Content pillars
Editorial calendar
Point-of-view development
Thought leadership strategy
We pick the few things your leader should be known for and build every post toward them, so the feed adds up to a reputation instead of scattered opinions.
Positioning and themes
Content pillars
Editorial calendar
Point-of-view development
Ghostwriting beyond LinkedIn
The same voice carried into bylined articles, op-eds, newsletters, and award or speaker submissions when a post isn't the right format.
Bylined articles
Op-eds and essays
Newsletters and podcast scripts
Award and speaker submissions
Ghostwriting beyond LinkedIn
The same voice carried into bylined articles, op-eds, newsletters, and award or speaker submissions when a post isn't the right format.
Bylined articles
Op-eds and essays
Newsletters and podcast scripts
Award and speaker submissions
Profile optimization
We rebuild the profile itself, so when your posts send people to it, the page sells the person.
Headline and About rewrite
Featured section
Visual cleanup
Keyword tuning
Profile optimization
We rebuild the profile itself, so when your posts send people to it, the page sells the person.
Headline and About rewrite
Featured section
Visual cleanup
Keyword tuning
Working with your team
We run the whole program through your assistant or comms team, so your executive approves from their phone in a couple of minutes a week.
EA and comms handoff
Light approval flow
Calendar management
Async sign-off
Working with your team
We run the whole program through your assistant or comms team, so your executive approves from their phone in a couple of minutes a week.
EA and comms handoff
Light approval flow
Calendar management
Async sign-off
Whole-leadership programs
When you want more than one leader visible, we run the bench without making every profile sound identical.
Multiple exec voices
Coordinated themes
Cross-amplification
Per-profile reporting
Whole-leadership programs
When you want more than one leader visible, we run the bench without making every profile sound identical.
Multiple exec voices
Coordinated themes
Cross-amplification
Per-profile reporting
002
Things we won't do
We say no to a lot.
Write in a generic LinkedIn voice that makes your CEO sound like every other CEO. The whole point is that it sounds like them.
Post on an executive's behalf without their sign-off. Their name, their final call, every time.
Chase viral hot takes that don't fit who your leader is. A post that gets reach and embarrasses them isn't a win.
Promise you'll go viral. We can grow presence and engagement. Virality isn't something anyone can put in a contract.
Take on a leader who won't give us any access. We can't write someone's voice from a bio and a headshot.
002
Things we won't do
We say no to a lot.
Write in a generic LinkedIn voice that makes your CEO sound like every other CEO. The whole point is that it sounds like them.
Post on an executive's behalf without their sign-off. Their name, their final call, every time.
Chase viral hot takes that don't fit who your leader is. A post that gets reach and embarrasses them isn't a win.
Promise you'll go viral. We can grow presence and engagement. Virality isn't something anyone can put in a contract.
Take on a leader who won't give us any access. We can't write someone's voice from a bio and a headshot.
Cassandra McKinney
Took a senior bank executive from inactive on LinkedIn to 62% follower growth, 247K+ post impressions, and 13K+ profile views in a year, and she was named to American Banker's Most Powerful Women to Watch partway through.
ACCEL Law Group
Built a law firm CEO into a recognized voice in legal, 35K+ LinkedIn post impressions in six months, off a steady cadence of original posts in his own point of view.