Influencer marketing you can measure.
Influencer marketing you can measure.
An influencer marketing agency for brands tired of paying a big creator for one post, watching the views spike, then never knowing if it sold a thing. We run micro and local creator programs you can trace to clicks, codes, and store trips.
An influencer marketing agency for brands tired of paying a big creator for one post, watching the views spike, then never knowing if it sold a thing. We run micro and local creator programs you can trace to clicks, codes, and store trips.
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Our take
001
Our take
Most influencer programs pick creators by follower count, the one number that says almost nothing about whether that audience buys. A thousand people who trust the person holding your product beat a million who scroll right past it.
HOW WE RUN INFLUENCER
HOW WE RUN INFLUENCER
Micro and local influencer campaigns
Smaller creators in the markets you sell in, the kind whose followers are real neighbors and not bought reach. We sign them to longer partnerships so they read as ambassadors, not one-off ads.
Local creator sourcing
Market-by-market rollout
Long-term partnerships
Trial-driving content
Micro and local influencer campaigns
Smaller creators in the markets you sell in, the kind whose followers are real neighbors and not bought reach. We sign them to longer partnerships so they read as ambassadors, not one-off ads.
Local creator sourcing
Market-by-market rollout
Long-term partnerships
Trial-driving content
Strategy and program design
We decide who, where, and why before anyone signs a contract, so the money follows a plan instead of a follower count.
Audience and creator fit
Goals and KPIs
Briefs and guardrails
Budget allocation
Strategy and program design
We decide who, where, and why before anyone signs a contract, so the money follows a plan instead of a follower count.
Audience and creator fit
Goals and KPIs
Briefs and guardrails
Budget allocation
Sourcing, vetting, and contracts
We find the creators, check that their audience is real, and handle the paperwork so you're not chasing signatures.
Creator shortlists
Audience authenticity checks
Rate negotiation
Contracts and deliverables
Sourcing, vetting, and contracts
We find the creators, check that their audience is real, and handle the paperwork so you're not chasing signatures.
Creator shortlists
Audience authenticity checks
Rate negotiation
Contracts and deliverables
B2B and expert-led influence
Influence for categories where the trusted voice is a doctor, an engineer, or a founder, not a lifestyle creator.
Expert and creator matching
Thought-leadership content
LinkedIn and niche platforms
Founder-led campaigns
B2B and expert-led influence
Influence for categories where the trusted voice is a doctor, an engineer, or a founder, not a lifestyle creator.
Expert and creator matching
Thought-leadership content
LinkedIn and niche platforms
Founder-led campaigns
Attribution and measurement
This is the part most agencies skip. We tie every campaign to something you can act on, with tracked links, unique codes, and sales data, so you know which creators earned their fee and which ones didn't.
Tracked links and codes
Conversion and sales reporting
Cost-per-result analysis
Creator-level breakdowns
Attribution and measurement
This is the part most agencies skip. We tie every campaign to something you can act on, with tracked links, unique codes, and sales data, so you know which creators earned their fee and which ones didn't.
Tracked links and codes
Conversion and sales reporting
Cost-per-result analysis
Creator-level breakdowns
HOW WE RUN UGC
HOW WE RUN UGC
Customer-as-creator content
We turn the people who already buy from you into the people who make your content, because a real customer is more convincing than a hired creator.
Customer creator recruiting
Filming guidance
Story and review capture
Edit and delivery
Customer-as-creator content
We turn the people who already buy from you into the people who make your content, because a real customer is more convincing than a hired creator.
Customer creator recruiting
Filming guidance
Story and review capture
Edit and delivery
UGC content production
Scrappy, real-looking video and photo, shot to look like a customer made it and not a studio, with a steady feed of fresh cuts so you're not scrambling at every launch.
Briefs and hooks
Creator filming
Editing and captions
Ongoing monthly batches
UGC content production
Scrappy, real-looking video and photo, shot to look like a customer made it and not a studio, with a steady feed of fresh cuts so you're not scrambling at every launch.
Briefs and hooks
Creator filming
Editing and captions
Ongoing monthly batches
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Things we won't do
We say no to a lot.
Chase mega-influencers because the follower count looks good. A creator your audience actually trusts beats one with ten times the reach and none of the relevance.
Run a campaign we can't measure. If we can't tie it to clicks, codes, or sales, we'll tell you before you spend, not after.
Treat one post as a strategy. One-off shoutouts spike and vanish. We'd rather build a program that keeps working.
Skip disclosure or rights. FTC rules aren't optional, and you don't own content you never licensed.
Recruit creators who've never bought what you sell. It shows, and your audience can feel it.
002
Things we won't do
We say no to a lot.
Chase mega-influencers because the follower count looks good. A creator your audience actually trusts beats one with ten times the reach and none of the relevance.
Run a campaign we can't measure. If we can't tie it to clicks, codes, or sales, we'll tell you before you spend, not after.
Treat one post as a strategy. One-off shoutouts spike and vanish. We'd rather build a program that keeps working.
Skip disclosure or rights. FTC rules aren't optional, and you don't own content you never licensed.
Recruit creators who've never bought what you sell. It shows, and your audience can feel it.
Revol Greens
A micro-influencer campaign built to drive store trial generated 20K+ impressions across local Texas markets and produced 50+ new social assets.
Comerica Bank
Two long-term Dallas influencer partnerships drove 200K+ incremental impressions in target markets and 10K+ incremental engagements, built around real moments like the Women's Business Symposium instead of one-off posts.