RAM Trucks
001
Introduction
Client
RAM Trucks
Year
2023
RANDOM handled SEO optimization for the RAM REV Insider+ loyalty program website, from keyword research to on-page implementation.
RAM was launching RAM REV Insider+, a loyalty program tied to the upcoming RAM 1500 REV and Ramcharger. The site wireframes were done. What it needed was a search strategy built into it from day one.
001
Introduction
Client
RAM Trucks
Year
2023
RANDOM handled SEO optimization for the RAM REV Insider+ loyalty program website, from keyword research to on-page implementation.
RAM was launching RAM REV Insider+, a loyalty program tied to the upcoming RAM 1500 REV and Ramcharger. The site wireframes were done. What it needed was a search strategy built into it from day one.
002
Challenges
Launching a new site with no SEO equity means organic traffic builds slowly, and every day of missed optimization compounds.
The site needed clean on-page SEO across every page before launch, sensible keyword placement tied to actual search volume, and clear decisions about which pages should be excluded from Google search to keep the architecture clean.
002
Challenges
Launching a new site with no SEO equity means organic traffic builds slowly, and every day of missed optimization compounds.
The site needed clean on-page SEO across every page before launch, sensible keyword placement tied to actual search volume, and clear decisions about which pages should be excluded from Google search to keep the architecture clean.
003
Results
A fully optimized site at launch, with titles, meta descriptions, meta keywords, H1s, and alt text built page by page. Non-crawlable URLs identified and flagged for exclusion.
Keyword research was conducted in SEMrush, Google Search Console, and HigherVisibility. The site shipped ready to rank for the terms RAM's target audience was actually searching.
003
Results
A fully optimized site at launch, with titles, meta descriptions, meta keywords, H1s, and alt text built page by page. Non-crawlable URLs identified and flagged for exclusion.
Keyword research was conducted in SEMrush, Google Search Console, and HigherVisibility. The site shipped ready to rank for the terms RAM's target audience was actually searching.
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